Y.O.U Underwear
Founded to tackle period poverty and prove fashion can be a force for good, Y.O.U Underwear certified as the UK’s highest scoring B Corp in 2021. Making Fairtrade certified organic cotton underwear, their buy-one, give-one model means every purchase provides underwear to someone in need in the UK and Africa through a long-standing charity partnership with Smalls for All. To date, Y.O.U has donated more than 70,000 pairs, supporting over 23,000 vulnerable women and girls with dignity, education and opportunity. Alongside social impact, Y.O.U is challenging the fashion industry through ethical manufacturing, low-impact materials, inclusive representation and transparent business practices. From pioneering underwear take-back schemes to transforming retail spaces into hubs for community activism and education, sustainability is embedded throughout the business model. Demonstrating that purpose and profit can grow together, Y.O.U is creating a more inclusive, accountable and regenerative future for fashion, one pair of pants at a time.
Based in: Oxford, UK
Impact Reports by Y.O.U Underwear
